Based on requirements of our client governments, VFS Global provides Tourism and Trade support services to assist them in achieving their tourism and trade development goals.

Today, we are well established in the tourism representation and promotion domain with over 10 years of experience and a global presence in 25 countries. We currently provide tourism and trade support services to several of our client’s national tourism authorities by assisting them in a wide range of promotional activities for their respective destinations.

Some of the promotional and fulfilment services we offer:

• Dedicated Tourism Support Offices & One-stop-shops: End-to-end set-up and management of offices and kiosks by professional staff.
• Co-marketing Activities: Undertaking of on ground activities to develop promotional material and identify key travel partners and platforms to promote the destination.
• Trainings & Seminars: Execution of regular trainings and seminars with the travel trade fraternity and key travel partners on the destination.
• Road Shows & Trade Fairs: To showcase the destination to the travel trade fraternity, engage them and develop working relationships across geographies.
• Familiarisation (FAM) Trips: End-to-end facilitation and development of FAM trips with key travel agents, media personnel and influencers in relevant markets.
• Website Development & Online Promotion: Development of digital marketing platforms and tools to enhance visibility and convenience to customers.
• Databases to Key Partners/Customers: Access to detailed profiles and contacts of travel companies, production houses, media houses and potential customers in relevant markets.
• Consumer Campaigns: Accurate identification of and planning and execution of promotional campaigns to increase visibility of the destination amongst consumers.
• Beneficial tie-ups with Key Service Providers: Collaborative promotion with airlines, hotels, and tour operators, among others.
• Public Relations: Organisation of press meets, FAMs, social media partnerships and development of print and electronic promotional material to build greater visibility of the destination.
• MICE Promotion: Active promotion of the destination to MICE travel agents as well as corporates.

VFS Global stands committed to providing flexible and innovative solutions, which are customisable to our client governments’ requirements. For more information on our comprehensive range of services or for inquiries please write in to communications@vfsglobal.com