Interview
Year: 2025
Head of the Italy account at VFS Global
Italy continues to enchant the world as a top travel destination, thanks to its breathtaking landscapes and unique artistic and cultural heritage. Recent data from ENIT, presented at the BIT fair in Milan, highlight a significant growth in tourism. In the first eleven months of 2024, Italy welcomed over 235 million foreign tourists, marking a 3.7% increase compared to 2023. While leisure tourism remains the main driver, business travel, family visits, and study programs also play a significant role in these flows.
Tourism remains a key pillar of the Italian economy, accounting for 10.8% of GDP in 2024 and driving key sectors such as transportation. Italian airports recorded an 11% increase in passenger traffic compared to the previous year, reaching 218.4 million travellers.
This upward momentum shows no signs of slowing down. Major global events, including the ongoing Jubilee in Rome, the Milan-Cortina 2026 Winter Olympics, and world-renowned exhibitions like the Salone del Mobile, are expected to set new record figures. These extraordinary occasions not only showcase Italy’s cultural and economic dynamism but also further solidify its reputation as a premier tourist destination.
However, with the rise in tourist flows, the challenge of efficiently managing visa applications emerges. Diplomatic missions face increasing pressure to process requests quickly without compromising the necessary security standards, a complex task given limited human resources. This is where companies like VFS Global come into play, helping to streamline the process.
As the undisputed leader in the sector, VFS Global has processed over 307 million visa applications worldwide since its founding in 2001. Currently, VFS Global partners with 68 governments, including Italy since 2004, and operates in 158 countries. Its role is purely administrative: it collects and forwards visa applications to diplomatic missions, which retain full decision-making authority. By outsourcing logistical aspects, consular officials can focus on thorough application analysis, ensuring strict control without compromising efficiency.
Additionally, external service providers offer more flexible booking options, including after-hours and weekend appointments. This flexibility is essential to meet the demands of a rapidly growing and increasingly demanding tourism sector, enhancing the overall traveller experience. All at no cost to governments.
As a fully regulated servicer provider, VFS Global wins visa outsourcing contracts through competitive government tenders. Key criteria include industry experience, financial stability, compliance, certifications, innovation, and security.
A challenge we encounter is illegal intermediaries who falsely offer expedited appointments for a fee. To combat this fraud, we work with Italian missions and run anti-fraud campaigns, urging applicants to use the official, free VFS Global website to book their appointments.
The Italian Ministry of Foreign Affairs has also taken steps to optimize the operations of its missions, ensuring efficient workflows while maintaining high standards in visa processing. In a world where tourism is a pillar of economic prosperity, prioritizing administrative efficiency is not just an advantage but a necessity. Through strategic partnerships and cutting-edge solutions, VFS Global is ready to further strengthen its collaboration with Italy to address the challenges that come with being one of the most sought-after destinations in global tourism.
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communications@vfsglobal.com